We’ve all been there – the endless loop that is content creation, scratching our heads about what to share next. Along the way, it’s easy to get sloppy and do yourself a disservice as you pull together yet another post about your business, product, or service. While quick and dirty content planning may have worked in the past, we know the algorithm is pickier than ever. As you look ahead to next month’s content, we’ve pulled together a few tips and tricks to keep in mind as you continue to share your story!

1. Don’t keep posting the same content over and over again. Diversify your posts to keep your followers engaged and coming back for more.

2. Don’t focus on quantity over quality or post simply for the sake of posting – be intentional. Have a clear and concise purpose for each content share.

3. Don’t feel like you must be active on all platforms. Know where your audience is and focus your energy there.

4. Do engage with followers. We can’t stress enough the importance of being authentic and connecting with people in the comments or directly through chat.

5. Do share your customers’ photos and videos (with permission and credit.) User-generated content is a great way to engage and build your online community.

6. Do have a brand voice! Is your brand serious or funny? Professional or sarcastic? Finding your voice is key to connecting with your audience and makes your content more relatable and easier to understand.

7. Do use subtle calls to action, encourage conversations, and say more with less.

With these tips in mind, you’ll be well on your way to creating relevant, attention-grabbing content that will build loyalty and trust for your brand.