At the risk of sounding like a broken record, your brand is the heart and soul of your business. This means incorporating it throughout your customer experience, from your website to your space. We’ve been asked many times about our choice to offer commercial design at our firm – and the answer is simple: we want to help clients provide their customers with a seamless, integrated experience at any and every touchpoint they have with the business.

Whether you’re considering refreshing your current shop or office or moving into a new location, these are just a few of the reasons you’ll want to be intentional about how you combine your brand strategy with your commercial space.

  1. Cohesion. The goal of a brand is to create a feeling of cohesion. Each customer touchpoint with your business should evoke the same feelings, emotions, and reactions. Incorporating your brand into your space brings everything full circle.
  2. Elevation. Creating a uniform client experience elevates your brand. A physical space affects all five senses. When this is thoughtfully inclusive of your brand, everything from the scent of a candle to the textures of fabric you choose will come together in a way that makes sense and takes your customer experience to the next level.
  3. Impression. If a brand provokes a positive emotional response, they are doing something right. Whether they’ve viewed your company online, interacted with you on social media, or seen an advertisement — you want your space to invoke those same feelings when they walk through the door. Leaving a lasting impression means your business is more likely to be remembered by customers.

Forbes shares that “73% of consumers say a good experience is key in influencing their brand loyalties.” These are the same consumers that will recommend your brand to friends and family after their positive experience. From choosing colors and art that evoke emotion to lighting a candle that creates a sense of nostalgia, there are many ways to tie your brand and your office or store together. Our team is here to guide you through this process whether you’re doing a simple refresh or starting from scratch. Learn more.

 

Good design is a language, not a style.” – Massimo Vignelli