BUY NOW. DON’T MISS OUT. YOU’LL REGRET IT. When it comes to marketing, it can often feel like the only thing that stays the same is change. Although the industry is constantly evolving, there are a few timeless tricks to keep in your back pocket. From those not-so-subtle calls to action (we’re looking at you annoying radio ads) to focusing too heavily on vanity metrics like followers and comments, we’re sharing a few marketing tactics we recommend avoiding as you build out your strategic marketing plan.
- Fear-based marketing. Instead of trying to scare a customer into making a purchase, we suggest offering a solution to their problem. Turning a potentially negative experience into a positive one by helping your audience fill a need rather than making a decision out of fear or blame will leave a lasting impression.
- Putting all your eggs in one basket. Now more than ever, it’s vital to leverage an integrated marketing mix rather than focusing on a solo effort. Instead of putting your entire budget into billboards or sponsorships, build out a strategy that includes a tactical plan from thought-provoking email campaigns or blogs to digital ads and social media. There are many ways to reach your audience creatively, leaving your product or service top of mind when they’re ready to buy.
- Not having a focused audience. It’s essential to get to know your key target market. Looking at demographics can help you pinpoint who your ideal customer is (and how to reach them.) Honing in on this group of people allows you to spend your dollars where it counts rather than reaching the masses and those who aren’t as likely to convert.
- Inconsistent branding. We’ve said it before, and we’ll keep on saying it, it is so important for your customer experience to feel seamless at each touchpoint they have with your business. From interaction on your social media pages to a scroll through your website, you want to build rapport with your consumer. This is hard to do when things feel disjointed or confusing. Starting with a strategy is key to consistent branding throughout your business.
By avoiding these overused (and frankly outdated tactics), you’ll be well on your way to a meaningful client experience that keeps your target market coming back for more.