Logos are often the first and most memorable aspect of your brand. It’s essential that your logo reflects you well, making sure your client remembers your products or services and how your brand made them feel. Below, we’ll share a few signs that it may be time to talk to your designer or marketing partner about updating your logo.

  1. Your current logo no longer resonates with you or your target market. If your logo isn’t attracting your ideal clients or you no longer feel a connection to it, this is a sign that it’s time for something new. Your logo should reflect your brand’s values, be memorable to your customer, and have the versatility to work across multiple platforms.
  2. It’s outdated. If your logo is outdated, you may miss an opportunity to connect with your consumers and build positive brand recognition. Even if you love your logo and it’s been with you from the start, your design may no longer align with trends in your industry and among your competition.  You want your customer base to know that you can adapt and pivot with the times.
  3. Your brand is evolving. Have you added new products or services? Has your business gone through a restructuring or rebrand? If your brand is changing or evolving, your current logo may no longer be serving you in the right ways. This is a great time to consider a shift.
  4. It lacks consistency. Is your logo not being consistently utilized across your business? As the market changes, you want your logo to be able to progress with it. If your logo isn’t versatile enough to be used across mediums from social media to billboards or tv ads, a refresh or redesign may be in order. A skilled designer will help you create a logo suite that provides adaptability without hurting recognition.

There are many reasons why you may be considering a new or refreshed version of your logo. Choose a strategic partner who can help you create and implement a logo that will serve you and your business well into the future. As the face of your brand, you’ll want to ensure that your next logo will hit the mark with your current (and future) customers.

“The strongest logos tell simple stories.” — Sol Sender